A Cut Above the others: Blue Nile™ Gives an Online assortment of beautiful Engagement Rings & Jewelry

The Short type: Picking out an engagement ring is a weighty job, many cutting-edge sources will consumers get it right the 1st time. Blue Nile, the entire world’s biggest web merchant of expensive jewelry, has assisted in more than 500,000 wedding proposals since 1999. Their diamond collection and instructional material focus on novice shoppers seeking impress their own significant others with sparkly pieces of jewellery. Blue Nile assurances quality workmanship inside their inventory of over 150,000 expensive diamonds and other gemstones. You can easily build your very own band employing their interactive tools to find the cut, color, clearness, concept, environment, and rate you desire. The next occasion you’re contemplating proposing or providing an intimate present to someone special, possible search Blue Nile for impressive precious jewelry at an affordable price.


In 1998, Mark Vadon ended up being on a goal to obtain the perfect engagement ring for their sweetheart — truly the only problem was the guy failed to know anything about diamonds. He moved into a jewelry store and soon found himself feeling suspicious about the employees members and their blasé advice. The guy pointed out two bands that seemed the same as him and questioned precisely why there seemed to be a $5,000 rate difference between all of them.

Product sales clerk smiled and stated what mattered over the cost was actually the way the band made him feel. To Mark’s logical head, it was ludicrous. The guy wandered from the store empty-handed and exasperated, but he was in addition determined to learn more about involvement bands so the guy could comprehend exactly what he was purchasing.

Mark, a Stanford-educated figures cruncher, contacted his ring-buying choice while he would a study task and went on the internet receive most of the basic facts. He came upon a website called online Diamonds, a retailer that offered helpful descriptions and guided lessons about diamonds to boost their particular jewelry collection.

Compliment of this resource, Mark believed self-confident when purchasing a first-rate band online — for 1000s of dollars under the rings he previously observed during the store.

He was very taken through this consumer-friendly experience he got touching the website’s manager, Doug Williams, to discuss purchasing the company. They received upwards terms on a napkin over lunch. By spring of 1999, Mark had brought up more than $6 million, enough to take control Internet Diamonds, which he renamed Blue Nile. These days, the web site may be the largest online retailer of qualified diamonds and fine jewelry, nevertheless they still prioritize buyer education most of all.

“Education may be the central source of our business,” stated Josh Holland, Director of Brand event. “we now have a customers-first mentality.”

If you prefer it and wish to put a ring onto it, you can rely on Blue Nile to make the procedure simpler by providing clear information, expert advice, and 1000s of independently-graded diamonds. The web site’s ample sources stroll customers through the crucial traits of a diamond and supply easy-to-use resources to narrow down your search for a stunning piece of jewellery.

“We make an effort to guide men and women to improve optimal acquisition you heard that right for them,” Josh informed you. “We assist clients find the right mixture of characteristics to increase their budget to get  a lovely diamond.”

Over 150,000 Diamonds personalized to Your Budget & Taste

Any amazing proposition starts with the diamond. You can’t get upon one leg with any outdated ring-in your own hand. With a stock greater than 150,000 diamonds, Blue Nile gives customers no end of engaging selections. In accordance with Josh, about 70per cent of Blue Nile’s income arises from involvement rings.

The web site enables partners to generate their rings from choosing the diamond to deciding on the setting. Initial, you’ll use simple slider tools to choose the perfect form, price, carat, cut, tone, and clarity of diamond. Then, you’ll choose a setting, sorting by color, rate, design, or designer, to counterbalance the diamond. On Blue Nile, it takes a few minutes to build a unique development.

Whether you are enamored because of the sheen of platnium or drawn to platinum’s durability, Blue Nile will allow you to narrow down several thousand options into one customized band.

Acquiring engaged is actually a once-in-a-lifetime type event, so many people getting wedding rings tend to be beginners, uncertain of whatever they’re looking for rich woman for and fresh to band purchasing. Blue Nile’s team has got the experience to show first-timers how to find the diamond ring that matches perfectly.

Accessible, clear, and helpful, this precious jewelry store doesn’t stress clients into purchasing such a thing outside their own means. Because Blue Nile operates as an on-line shop, they have dramatically much less overhead and certainly will provide quality diamonds at a fraction of the cost you’d find in a normal precious jewelry shop.

And an independently-graded GIA document, plenty of product photographs show web shoppers exactly what their particular jewellery look like out of each and every possible angle. Plus, this site offers a 360-degree movie view of any diamond through the Diamond Visualization Tool. Using advanced level technologies, Blue Nile magnifies the diamond and rotates the picture so customers is able to see every detail.

“you can get an alternative feeling of what the diamond appears to be, and also the aesthetic is actually spectacular,” Josh informed all of us. “since it is very magnified it’s actually better yet than holding it within hand.”

Experienced Jewelers coach you on Intelligent Ring-Buying Practices

The knowledge area on Blue Nile’s website motivates one to be a professional in diamonds. Their in-depth jewelry books cover from discovering your own (or your spouse’s) band dimensions to choosing the diamond traits foremost to you. You can study more about metals, gemstones, pearls, marriage rings, and other jewelry as well.

“Even only a little bit of investigation may go a long way,” Josh stated. By comprehending what makes a diamond more or less pricey, buyers can prioritize what they want within their jewellery and conserve money through smarter shopping.

“My personal fiancé and I also performed lots of analysis, and it also all paid back once we watched the band. Blue Nile is actually fantastic!” — Manjari, a satisfied consumer from Irving, Tx

Blue Nile supplies comprehensive resources so first-timers can make informed choices regarding their diamond’s carat, clarity, tone, along with other facets. The consultant team does not work properly on commission and honestly tries to support free of charge purchasing ideas. In relation to diamond carat fat, as an instance, their own specialists advise “to increase your financial budget, consider buying a diamond definitely slightly below the ideal carat weight.”

Downline whatsoever levels of the business usually take your own fascination with consumers. “One of the best tales,” Josh informed all of us, “is our very own jewelers record title associated with consumer from the band they’re dealing with so it is not just a ring in their mind.”

Every coverage & Guarantee places the consumer’s requirements First

Oftentimes, buying a diamond suggests creating a lifelong devotion, therefore it is important to pick a trustworthy merchant so that the proper fit. Blue Nile pledges pleasure through lots of customer-first plans. Eg, the business helps make a 30-day money back assurance on comes back for all their particular jewellery.

“high quality and craftsmanship is key to us,” Josh stated. “We make certain the ring is strictly perfect before it is out the entranceway, and we also support that actually work with a no-questions-asked return plan.”

Blue Nile supplies complimentary resizings and cleanings throughout the first year after purchasing a customized engagement ring. Plus, customers enjoy a very long time diamond update program as long as they ever before like to replace their diamond with a more recent, more costly diamond.

If you wish to really see Blue Nile’s jewelry on your own, you will find a webroom place in your area. In shops around the world, buyers can talk to knowledgeable jewelers as well as handle Blue Nile’s jewellery. The webroom’s jewelry is actually for display just, but you can make use of their own iPad to position your order, if you prefer. Blue Nile’s bodily locations tend to be a no-pressure planet where browsers tend to be this is glance at and feel their own jewelry.

“There’s very little risk,” Josh demonstrated. “we understand the intrinsic property value what the jewellery often means to somebody, which is a responsibility we simply take very severely.”

Unlike the majority of jewellery sellers, Blue Nile encourages assessment purchasing. In reality, they suggest being able to access their site on the mobile device during a jewelry store so you can perform a side-by-side assessment of costs immediately. This empowers you to get the best deal in-store and online.

Based on Blue Nile’s cost Match Guarantee, “if you discover an equivalent GIA-graded diamond at a reduced rate,” they are going to fit the price. Just contact 1-888-565-7641 to create your own claim for free. With uncompromising artistry and unbeatable rates, Blue Nile assures fulfillment on every purchase.

Blue Nile: letting you Get a hold of the Diamond in the Rough

We’ve all heard diamonds are a female’s closest friend, but, for many you fellas around, diamonds could be your own buddy, as well, invest the the full time to appreciate what makes them glow. Blue Nile creator Mark Vadon realized firsthand how scary it could be to choose a wedding ring. Therefore, he established an easier solution to teach individual about diamond prices, and then you can purchase your chosen band online for a portion of the fee.

Designed to last, Blue Nile provides inexpensive and strikingly breathtaking diamonds in a variety of hues, slices, and designs. From unique engagement bands to elegant Valentine’s Day pendants, their own extensive assortment of precious jewelry contributes importance your special moments.

Blue Nile backs the grade of their unique expensive diamonds with customer-first policies and sophisticated custom resources. Should you want to show anyone you love exactly how much he way to you, buying a diamond, pearl, or gem stone can certainly work. Utilizing Blue Nile’s buying tips, interested lovers can learn how to save money on their own wedding or marriage rings so they have more to pay on honeymoon!

“you may get a band in a far more contemporary means through Blue Nile. You don’t need to do it the outdated method anymore,” Josh stated. “We would like to teach individuals buy like professionals, making use of all of our instructions in order to get the cost they desire without compromising quality.”

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